Eco-Drive Weekender Garrison Field Watch Stainless Steel Black Dial Men's Watch

Product Details: Originating from Japan, this stainless-steel men's luxury timepiece combines technical advancements with a sporty style. The watch features a 3-hand display, day/date function, silver-tone stainless steel casing, luminous Arabic markers and hands, and a mineral crystal. What sets this watch apart is its Eco-Drive technology, which is powered by any source of light, eliminating the need for a battery. With a water resistance of 100 meters and a 5-year limited warranty, this classic watch is designed for the modern man who appreciates both style and functionality.

Brand History and Philosophy: Since its establishment in 1930, CITIZEN has embraced a multicultural approach that values excellence and creativity. The brand's name itself reflects a profound respect for craftsmanship and is recognized worldwide by citizens of all backgrounds. In line with the ethos of being a global "citizen," CITIZEN is committed to fostering positive change and continuous evolution through its commitment to craftsmanship. The brand is dedicated to pushing the boundaries of technology and exploring new possibilities in watchmaking.

Technological Innovation: CITIZEN's legacy of innovation includes the development of the Eco-Drive technology, which converts light into electrical power to eliminate the need for battery replacements. This breakthrough, introduced in 1976 and refined with the launch of Eco-Drive in 1995, revolutionized the way watches are powered. By making high-quality watches accessible to individuals regardless of their location, CITIZEN has democratized the joy of owning and wearing a reliable timepiece.

Brand Campaign: In collaboration with Wieden+Kennedy, CITIZEN has launched a new campaign titled "Better Starts Now." This initiative embodies the belief that no matter who you are or what you do, there is always room for improvement, and there is no better time to start than now. The brand's philosophy of continuous improvement is reflected in its global marketing efforts, including a new brand movie, identity, and website that communicate the message of striving for better in the present moment.

product information: