Citizen Men's Black Dial Watch - BI5017-50E

Citizen Men's Black Quartz Watch is crafted from stainless steel in Japan, boasting a sleek design and durable construction. The watch features a three-hand movement with a mineral crystal and Japanese-quartz movement. With a case diameter of 40mm, it is water-resistant up to 50m, making it suitable for recreational swimming.

Since its establishment in 1930, CITIZEN has embraced a multicultural approach that encourages excellence and creativity. The brand's name reflects a deep respect for craftsmanship and is recognized worldwide. As global citizens, we strive to promote positive change through our craftsmanship and innovation. CITIZEN takes pride in its manufacturing process, which involves creating individual components and assembling them with precision.

One of CITIZEN's most significant achievements is the development of the Eco-Drive technology, a light-driven watch that eliminates the need for battery replacements. This groundbreaking innovation, introduced in 1976 and launched as Eco-Drive in 1995, revolutionized the way watches are powered. By harnessing energy from light sources, CITIZEN made wearing their watches a joy accessible to people worldwide.

The brand's product development philosophy, "The Fusion of Technology and Beauty," drives CITIZEN to merge cutting-edge technology with exquisite design. This approach inspires individuals to strive for excellence at all times. In collaboration with Wieden+Kennedy, CITIZEN introduces the Better Starts Now campaign. This initiative encourages everyone to believe that there is always room for improvement and that the time to start is now. The brand embraces the idea that there is always a better future to strive for and a new opportunity to pursue it.

CITIZEN's commitment to progress and innovation is evident in its brand movie, identity, and website, all of which embody the Better Starts Now philosophy. The brand's dedication to the present and the constant pursuit of improvement reflect its belief in creating a better future for all. The Citizen Men's Quartz Black Ion Plated SS Watch with Black-Tone Dial is a testament to CITIZEN's commitment to excellence and innovation.

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