Citizen Quartz Men's Watch, Stainless Steel with Leather Strap, Black Casual (Model: BI5000-01A)

Product details:

• Material: Stainless steel
• Country of Origin: Japan
• Model: Men's Quartz with date feature
• Features: Round silver-tone watch with white dial, stick indices, luminous hands, and mini date window
• Case size: 39 mm stainless steel case with mineral dial window
• Movement: Conventional Battery G111, Japanese quartz movement with analog display
• Band: Croco-embossed leather band with buckle closure
• Water resistant: Up to 50 m (165 ft), suitable for short periods of recreational swimming, not suitable for diving or snorkeling

Since its establishment in 1930, CITIZEN has upheld a multi-cultural mindset that encourages excellence and creativity. The brand name itself reflects a deep appreciation for craftsmanship and is recognized globally by citizens worldwide. As citizens of the world, we are committed to fostering a culture of positive change and continual growth through our craftsmanship. We take this mission seriously and eagerly embrace whatever the future holds.

As a true watch manufacturer, CITIZEN follows a meticulous manufacturing process that includes creating individual components to the final assembly of the watch. Our approach to watchmaking is artisanal, focused on advancing technological boundaries and exploring new possibilities based on our wealth of experience.

A significant technological milestone for us was the development of the light-driven watch. CITIZEN introduced this innovative engineering concept much earlier than other watchmakers in 1976, leading to the launch of the Eco-Drive in 1995. By harnessing electrical power from virtually any light source, this groundbreaking innovation revolutionized the way watches are powered. The Eco-Drive eliminated the need for battery replacements, making it particularly advantageous in regions where specialty batteries were not readily available. This breakthrough made the joy of wearing and using a CITIZEN watch accessible to citizens worldwide.

CITIZEN's product development philosophy, "The Fusion of Technology and Beauty," drives us to combine cutting-edge technology with exquisite design, inspiring individuals to strive for excellence at all times.

In collaboration with Wieden+Kennedy, CITIZEN has launched a new campaign titled "Better Starts Now." This campaign embodies the belief that regardless of who you are or what you do, there is always an opportunity to make things better—and now is the perfect time to start. We believe that improvement and the present are infinite, with endless possibilities for achieving a new 'better' and embracing a fresh 'now'. From the outset of this project, our dedication has been clear: not to dwell on the past, but to focus on the present and how we can enhance it. To convey this belief to the world, we have unveiled a new global CITIZEN brand movie, brand identity, and brand website that embodies our Better Starts Now philosophy.

Upgrade your watch collection with the Citizen Men's Quartz Stainless Steel Case and Black Leather Strap with White Dial, featuring a date feature for added functionality. Made with precision and style, this timepiece reflects CITIZEN's commitment to excellence and innovation.

product information: